Real Estate Investing 100:10:3:1 Rule


The 100:10:3:1 rule is a popular guideline for real estate investing, popularised by Dolf de Roos in his book “Real Estate Riches” published in 2008. The rule is designed to help real estate investors stay focused on the key elements of a successful investment and avoid common pitfalls.

How 100:10:3:1 rule for real estate investing works ? 

So, what is the 100:10:3:1 rule? It’s a simple breakdown of the key stages in the real estate investment process. Here’s how it works:

100 Properties:

The Search Stage The first stage of the 100:10:3:1 rule is the search stage, where you should look at 100 properties to find one that is worth investing in. This means conducting research, attending open houses, working with real estate agents, and analyzing potential investment properties. This stage is critical, as it ensures that you are considering a broad range of options and not rushing into a decision.

10 Properties:

The Analysis Stage The second stage of the 100:10:3:1 rule is the analysis stage, where you should analyze ten properties in-depth to determine which ones are the most promising. This means conducting a thorough analysis of each property, including its location, market value, rental income potential, and any necessary repairs or renovations.

3 Properties:

The Offer Stage The third stage of the 100:10:3:1 rule is the offer stage, where you should make offers on three properties that meet your investment criteria. This means negotiating with sellers, understanding the local real estate market, and being willing to walk away if the terms of the deal are not favorable.

1 Property:

The Purchase Stage The final stage of the 100:10:3:1 rule is the purchase stage, where you should purchase the one property that offers the best potential for long-term profitability. This means ensuring that you have secured the necessary financing, have conducted a thorough inspection, and have a plan for managing the property and generating income.


While the 100:10:3:1 rule is a useful guideline, it’s important to remember that every investment opportunity is unique. Some properties may require more in-depth analysis, while others may not be worth considering at all. Additionally, some areas may have a competitive real estate market, which can make the decision stage more challenging. The important thing is to stay focused on your priorities, take your time, and work with a real estate agent who can help guide you through the process.

The key takeaway from the 100:10:3:1 rule is that investing in real estate requires careful planning, analysis, and a willingness to take calculated risks. By following this simple guideline, you can avoid common pitfalls and increase your chances of success in the world of real estate investing.

In conclusion, the 100-10-3-1 rule is a helpful way to break down the home-buying process into manageable stages. By following this guideline, you can stay focused on what’s most important and make a smart and informed decision about your new home. Good luck!


Liked our article ? Subscribe to get weekly updates

Leave a Reply